Experian Direct Tech, CircBase
CircBase is linked to Experian Direct Tech's Z-24 catalog database to create a data warehouse that combines subscriber lifestyle and purchase RFM with catalog-buyer RFM.
The database is updated monthly and contains active and expired subscriber records from Hachette-Filipacchi, Petersen Publishing, Wenner Media, Primedia, Meigher Communications and World Publications. Catalog and publication data are maintained separately using data-warehouse concepts, but they will be combined at the RFM level to provide predictive modeling and segmentation products.
For more information, call 847/517-5600.