Experian Allies With FloNetwork

Share this content:
Direct marketer Experian said today it formed a strategic alliance with e-mail service provider FloNetwork, Toronto.


The alliance will give Experian the chance to offer a complete online solution to its Fortune 1000 clients by allowing them to communicate with their customers through personalized, targeted and permission-based e-mail messages.


FloNetwork's permission-based marketing encourages consumers to participate in a long-term, interactive marketing campaign in which they benefit by receiving targeted messages. At the same time, companies benefit because it enhances their ability to target customers and prospects.


Experian, Orange, CA, is the latest direct marketer to make a push online. Earlier this month Mokrynski & Associates, a list firm with more than 200 catalog clients, partnered with E-commerce co-op site Prefer.com. In February, VentureDirect Worldwide launched its XactMail Network, a turnkey e-mail network consisting of more than 5.5 million names divided into 25 marketing segments.


Experian generates annual sales of more than $1.5 billion and has presence in 16 countries.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above