Experian Adds Business Data Matching Service

Share this content:
Experian is expected to announce today that it has expanded the matching capabilities of its global customer data integration service to include business data.


The enhancement, Truvue Business ID, allows companies that market to both consumers and businesses to cleanse and integrate all their information through a single process, Experian said. As a result, marketers can consistently match business records, regardless of name variation, letting companies target their messages and offerings more precisely, according to Experian, Costa Mesa, CA.


"We estimate that more than 80 percent of the companies with a consumer database also have business records within the same database," Chandos Quill, vice president of marketing for Experian Marketing Services, said in a statement.


To support the new service, Experian merged its consumer and business reference databases. The combined repository includes data from 3,200 sources, including 14 million records from Experian's national business database.


Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above