Equitec buy extends Acxiom's retail capabilities

Share this content:

Acxiom Corp. has expanded and enhanced its retail business solution capabilities by acquiring Equitec, a business with marketing and merchandizing optimization expertise in the retail industry.

Acxiom, Little Rock, AR, is a global leader in customer information management and technology. Terms of the asset purchase were not released. All Equitec principals are being retained and will continue to lead this practice in support of the company's retail market growth strategies.

The acquisition solidifies a business relationship that dates to 1999 when the two companies initiated the Market Advantage joint venture.

Equitec clients include Black & Decker, The Home Depot, EarthLink, General Electric, KB Home, Masco Companies, Sabre Holdings, Saks and Travelocity.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above