Equifax Touts Permission Database

Equifax, Atlanta, created the Permission! Database of 1.5 million monthly opt-in hotline names at postal address.

The file is compiled from self-reported data on partner sites.

It offers a range of demographic selects such as gender, age, income, education, occupation and homeownership. It also has lifestyle data, including activities and hobbies, mail-order responders, personal finance, insurance, travel, sports and recreation, health, charitable giving and entertainment selects.

The base rate for the file is $75 per thousand.

You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings



DataMentors is a full-service provider of data-as-a-service, data management, business intelligence, and campaign ...