Equifax Adds Division, Expands Database

Share this content:
Equifax yesterday said it formed Equifax Marketing Services, a division aimed at helping its clients target new customers.

The new marketing services group will focus on providing products and services for customer prospecting and relationship management, according to Atlanta-based Equifax.

Services the division offers include credit pre-screening; portfolio risk management; marketing data and list management; a direct marketing database including consumer lifestyle and demographic information for 112 million U.S. households; decisioning solutions that let clients cross-sell and make credit decisions at the point of sale; and a patented authentication tool that verifies online consumer identity for secure transactions over the Internet.

In other news, the company's Equifax Direct Marketing Solutions Inc. division said it added 10.8 million records to its TotalSource XL database of consumer households, raising the file total to more than 112 million households. The 10.8 million names were added from Equifax's November and December updates to the database.

TotalSource XL comes from more than 31 private and public data sources and offers mailers more than 150 segment groups to choose from. Selections on the database include demographic and lifestyle information as well as purchase history.


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above