Epsilon unveils campaign focusing on marketer's key questions

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Epsilon has unveiled its "Questions & Answers" promotional campaign, including the first enterprisewide advertising initiative in the company's history.

The campaign highlight's Dallas-based Epsilon's ability to ask and answer questions about some of today's toughest and most complex marketing issues through its combination of thought leaders and multichannel, data-driven marketing solutions under the Epsilon brand.

The campaign will support Epsilon's U.S.-based operations and is the 38-year-old company's first since completing a series of strategic acquisitions to address the demand for integrated marketing services that span data, marketing technology, agency services, analytics and multichannel distribution services.

The campaign launches initially with a companywide print and online advertising program. It will include new collateral, an enhanced Web site, signage and additional print and online advertising.

The campaign showcases the power of asking the right questions. It demonstrates how sometimes the smallest or simplest ones can yield the biggest answers and the greatest insights. Examples of the campaign's questions include:

Question No. 257: "First time in the store, or first time this week?"

Question No. 123. "How was a sale created just for her?"

Question No. 498: "Does she take fashion cues from the mailbox?"

The campaign also will be supported by a series of vertical market- and issue-related leadership pieces titled "The Little Book of Big Questions," in which Epsilon experts share their knowledge and expertise across a variety of marketing topics including: How to acquire new customers that look like your best customers, how to measure customer engagement, and more.

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