Epsilon Offering Unica's Affinium Software

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Clients of Epsilon will have access to Unica Corp.'s Affinium enterprise marketing management software through a strategic alliance between the two companies announced this week.


Epsilon, a provider of customer relationship marketing solutions, will train and dedicate 40 to 50 client services team members to implement and operate Affinium-based solutions for its customers. Epsilon also plans to upgrade several existing customers currently running mainframe-based and other packaged marketing applications to Unica's Affinium by the end of the year.


With the Affinium-based offerings, Epsilon anticipates it will be able not only to upgrade existing, large nonprofit organizations but also penetrate new mid-market customers.


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