Epsilon Completes DoubleClick Email Solutions Buy

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Epsilon announced the completion of its acquisition of DoubleClick Email Solutions under its Epsilon Interactive operating unit and brand on April 3. Epsilon's intent to acquire DoubleClick Email Solutions was previously announced by its parent company, Alliance Data, on February 14.


The newly combined Epsilon Interactive creates one of the world's largest email marketing service providers representing nearly 560 blue-chip brands across the financial services, travel, retail, consumer product goods and media/publishing sectors. The company now has more than 320 employees globally.


In September 2005, Epsilon acquired Bigfoot Interactive (now Epsilon Interactive), a provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Epsilon Interactive now serves as Epsilon's key offering in the interactive marketing and communications space. Founded in 1969, Epsilon is an Alliance Data company.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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