Epilepsy Foundation Picks Creative Direct

Share this content:
The Epilepsy Foundation of America, New Carrollton, MD, has named Creative Direct Response International, Crofton, MD, to handle its $2 million direct marketing account.


Epsilon, Boston, was the incumbent on the account. The names and number of agencies invited to pitch for the business were not known.


"[The foundation] wants to get the program working better than it was," said Raymond Grace, president/CEO of Creative Direct. He said the precise mandate was "to concentrate on getting acquisition [business] to rebuild their file."


Targeting largely female donors older than 55, the agency will drop an estimated 5 million mail pieces -- 2 million for acquisition and 3 million for donors. It will use combinations of straight letter packages and premium packages, with different copy messages.


"We're going to be testing several packages to go against their control," Grace said.


By the fall, the agency might end up with two or three different packages targeted to distinct audiences. The campaign debuts July 1.


Founded in 1982, Creative Direct last year reported gross billings of $27 million. Clients include Mothers Against Drunk Driving, Toys for Tots Foundation, Vietnam Veterans Memorial Foundation, American Parkinson's Disease Association and the National Osteoporosis Foundation.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above