EPIC Seeks to Block ETour Database Sale

Share this content:
The advocacy group Electronic Privacy Information Center has asked the Federal Trade Commission and the National Association of Attorneys General to investigate and block the sale of eTour customer data to Ask Jeeves.

"We're asking the FTC and the state attorneys general to prevent eTour.com from violating its privacy policy," said Andrew Shen, policy analyst at EPIC, Washington. "ETour.com's privacy policy is very clear that it will never share, sell or transfer information to a third party. However, it did so by selling its assets to Ask Jeeves."

EPIC alleges that the sale of data for 4.5 million registered eTour users violates the eTour privacy policy, which stated that, "eTour will not give out your name, residence address, or e-mail address to any third parties without your permission, for any reason, at any time, ever."

The sale took place May 22 when Ask Jeeves acquired key assets of direct marketing company eTour, including its Web property, delivery engine, a database of 4.5 million registered users and a list of 2.2 million e-mail newsletter subscribers.

Ask Jeeves does not think the sale of the eTour database was improper and claims that it will honor the eTour privacy policy and continue to operate the eTour Web site.

"We intend to use the eTour customer list only to provide the service that those users requested," said Heather Staples, spokeswoman for Ask Jeeves Inc., Emeryville, CA. "Ask Jeeves will e-mail all of the registered users, alerting them to the transaction and giving them the opportunity to opt out."

ETour could not be reached for comment, and Staples said the company is "essentially out of business."

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above