Entertainment Weekly Starts Multichannel Campaign

Share this content:
Entertainment Weekly magazine began a consumer advertising campaign yesterday with a series of 30-second and 15-second television spots carrying the publication's new tagline, "There's nothing more entertaining than Entertainment Weekly."


According to the magazine, the spots will air on various network and cable channels along with a print campaign through the end of the year.


The campaign includes television commercials on CBS, NBC, A&E, Comedy Central, E! Entertainment Television, ESPN, FX, The History Channel, MTV, PAX-TV, Sci-Fi Channel, USA Network and WE (Women's Entertainment). The spots also will run on House of Blues TV, America Online and Entertainment Weekly's Web site, EW.com.


The tongue-in-cheek ads focus on the unifying power of pop culture and, specifically, Entertainment Weekly's role as a conversation-starter for obsessive and casual entertainment fans.


The print ads are scheduled to appear in such publications as People, Time, Sports Illustrated and InStyle. They project a similarly irreverent attitude. "We Don't Print Gossip Unless It's Really, Really, Really Juicy," is the headline of one installment, while another touts "The 5 Basic Necessities of Life: Movies, TV, Video, Music & Books."


close

Next Article in Data/Analytics

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above