Engage to Offer PromoManager Software for Online Promotions

Share this content:
Engage Inc. next month plans to release PromoManager, a software program that allows e-commerce sites to create and send promotional campaigns easily across the Web.

Using anonymous online profiles, promotional campaigns can be targeted using online behavior, shopping cart contents, abandoned shopping carts and geography, Engage said. The software also includes inventory and near real-time reporting capabilities.

"PromoManager is designed to be simple for marketing professionals to use without having to rely on the help of the technical department," said Jeff Weiner, Engage's director of product marketing. "It also makes it easy to do co-op advertising."

Weiner said PromoManager includes a re-targeting module that lets marketers target users even if they are on another Web site. The anonymous profiles built by users of PromoManager are synchronized with the profiles that Engage stores in its database of network affiliates.

"It can re-target visitors to your Web site who don't provide any information about themselves," he said. "It can target them when they are on other sites in our network. This is something no one else has."

Weiner said PromoManager is scheduled to be available in July and will be priced based on the number of promotional campaigns a marketer is planning on running. The price is expected to be $20,000 to $100,000, he said.

"Converting visitors to buyers is a major challenge for e-businesses," he said. "With PromoManager, you can hit a shopper at various touch points, get them to come back to your site and close the loop with a sale."


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above