ELotto Program Dangles $1 Million Carrot

Share this content:
EPrize Inc., an online sweepstakes, direct marketing and promotions company, is touting the benefits of eLotto and SweepsXpress, its newest Internet marketing products.

ELotto allows marketers to reward specific user behavior with a $1 million prize.

"It allows marketers to use the `Who Wants To Be a Millionaire' theme on their own site," said Josh Linkner, CEO of ePrize, Detroit.

Users must register for eLotto, giving marketers the opportunity to open a dialogue with consumers, gather demographic information and build their databases, Linkner said.

ELotto promotions are housed on ePrize servers. EPrize sells tickets to marketers for 15 cents or 20 cents apiece, and marketers use the tickets to reward their own customers and prospects. The per-ticket cost includes the setup fee, the technology and prize money.

Like a traditional lotto, players must choose winning numbers to hit the jackpot. In eLotto, users must pick seven numbers and a power ball. If a user picks all the numbers that come up in a particular drawing, the jackpot is paid by ePrize's insurance policy, Linkner said.

Marketers can showcase tickets on their home pages, in banner ads, in pop-up boxes, through e-mail messages or on e-commerce pages.

SweepsXpress lets marketers launch a fully licensed and legal sweepstakes promotion on their site in 24 hours.

"This normally takes 30 to 60 days," Linkner said.

SweepsXpress is a prepackaged Internet promotion designed by ePrize. Marketers need $950 to launch a sweepstakes as well as one line of HTML code in order to integrate it with their site, Linkner said. The cost includes technology, sweepstakes licensing and prizes.

With SweepsXpress, several marketers take part in the same promotion and can share the cost of one expensive prize. Sweepstakes entrants can come from any Web site, but there is only one winner.

"Odds of winning are spread across multiple sites, so it reduces the cost to marketers," Linkner said.

SweepsXpress promotions run for 90 days and attract consumers using a three-year lease of a Porsche Boxster, a cruise for two to Hawaii, a Sea Doo GTI personal watercraft or a year of mortgage payments up to $1,500 per month.

"We feel the best way for marketers to break through the clutter is to offer big, sexy, exotic prizes," Linkner said.

Additional information is available at www.eprize.net.

Loading links....

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here