Eloqua, Pervasive Integrate CRM Software

Share this content:

Pervasive Software Inc., Austin, TX, and Eloqua Corp., Toronto, teamed to integrate Eloqua's marketing automation and customer relationship management software, letting business-to-business marketers deploy "closed-loop" processes to improve accountability and visibility.

"Pervasive's integration engine helps ensure that marketers are held accountable for the revenue they drive and that sales reps are using critical prospect activity data to quickly and effectively close deals," John Stockton, director of marketing at Eloqua client NetSimplicity, said in a statement. "The integration delivers a holistic picture of our customer interaction end to end, better enabling us to measure and optimize our performance."

With Pervasive's solution, Eloqua can bring up new customers with complete CRM integration in a fraction of the time formerly required, whether they have traditional or custom CRM systems.

close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here