Eli Lilly Settles E-Mail Suit

Share this content:
Eli Lilly & Co. settled a lawsuit filed by a multi-state coalition of attorneys general stemming from a June 2001 incident in which it accidentally released the e-mail addresses of nearly 670 of its customers.


Eli Lilly paid $160,000 and promised to strengthen its internal policies in regards to consumer privacy with additional employee training and monitoring and automated checks for its database software.


In the incident last year, an e-mail sent to customers about the cancellation of the "Medi-messenger" reminder service contained the e-mails of all the service's subscribers in the "To:" line of the e-mail header. In January, Eli Lilly made a separate settlement, also promising increased safeguards, with the Federal Trade Commission. Attorneys general from California, Connecticut, Idaho, Iowa, Massachusetts, New Jersey, New York and Vermont were included in the settlement, announced July 25.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here