E.Intelligence, Teradata Aim to Help Companies Predict Demand
They will jointly market the e.Intelligence Suite with Teradata's data warehousing solutions. The e.Intelligence Suite converts a data warehouse into an information hub to help companies better understand, anticipate and stimulate market demand, and thereby more predictably meet company goals.
"Most retailers and manufacturers have not utilized their data warehouses to their fullest potential," said Richard Tanler, president/CEO of e.Intelligence, Minneapolis. "This partnership will help companies tap that potential by turning the data warehouse into a platform for predictive planning. Companies can gain insight into key demand drivers so they can take meaningful actions to maximize demand and ultimately achieve revenue and margin objectives."
Both companies say that by helping companies understand and predict demand, the combined solution improves the accuracy of demand projections. These improved projections let companies make more informed and disciplined decisions about product life cycles, replenishment and merchandising strategies, optimal pricing and promotion, and other activities that influence demand and the overall profitability of products and services.