EarthLink to Deploy mySAP CRM

Share this content:
Business software and solutions company SAP AG said yesterday that EarthLink Inc. selected mySAP Customer Relationship Management in a standalone implementation to help turn the Internet service provider into a more customer-centric organization.


With mySAP, 3,500 customer service agents will be able to respond more effectively to customer requests and position EarthLink's expanding line of dial-up, broadband, voice, wireless, Web hosting and Internet services, according to SAP.


SAP said EarthLink, Atlanta, needed more flexible systems to manage customer relationships and core business operations. EarthLink's legacy IT landscape was siloed, making it difficult for the company to engage in cross-channel activities and execute on its new initiative to deliver a broader range of product and service offerings.


By using mySAP CRM and the integration capabilities of the SAP NetWeaver platform, EarthLink plans to streamline and automate the manner in which it attracts, sells and services across its operations. EarthLink also expects to use the analytics capabilities in mySAP CRM to gather customer insights to drive cross-channel marketing, target appropriate customers with new products and services and prevent missed revenue opportunities. Also, the integrated platform is expected to reduce the time and cost related to administration and maintenance.


EarthLink agents will use the multichannel capabilities in mySAP CRM to support more cross- and upsell opportunities across its global operations and improve service agent knowledge bases.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above