Earthlink Buys ISP Subscribers from Post-Dispatch

Share this content:
Earthlink Inc. yesterday said it has acquired 14,000 Internet service subscribers when it agreed to take over the Web service division of postnet.com, the Web site for Pulitzer Inc.'s St. Louis Post-Dispatch.


Postnet.com customer accounts will be changed to Earthlink packages comparable in offering and price before the end of the month, said Stephanie McAllister, director of marketing at postnet.com, St. Louis.


The acquisition follows up a series of subscriber-based purchases made by the Earthlink, Atlanta, in 2000. The Internet/email service firm gained 800,000 subscribers when it bought OneMain.com in September. The company also bought out the Arizona Daily Star's Web services division last year, as well as other newspaper-related Internet service providers.


"Acquisitions is one part of our growth strategy with marketing, of course, being the other," said Dan Greenfield, vice president of corporate of communications for the firm.


Financial terms of the deal were not disclosed.
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here