Dun & Bradstreet Unveils New Data Service
Dun & Bradstreet said the MaxMatch service is the next generation of its Rationalization Service product lines, which organize and rationalize information in existing files so that they can be matched against other data sources.
The service marks the introduction of a new business identifier code, the D&B MaxMatch Number, which will be assigned to business entities that do not yet meet the minimum criteria to receive a D-U-N-S number, a nine-digit code D&B assigns to business entities. D&B will track these companies as they grow to qualify for a D-U-N-S number.
In addition to matching and rationalizing records, D&B will integrate matched and resolved information into a coherent data warehouse; enrich that information with marketing, business and consumer data; and perform cleansing and updating services on the file.