DrKoop Agrees to Restrict Consumer Data

Share this content:
The trustee in charge of DrKoop.com's bankruptcy proceedings has agreed to protect the personal information contained in the failed health portal's customer database, the Texas attorney general's office said yesterday.


Consumers who sent private information to DrKoop must give their consent before their data can be transferred to a third party, including any entities that buy the DrKoop Web site, the state attorney general's office said. The agreement is in line with the Web site's privacy policy that was in effect before DrKoop went bankrupt.


DrKoop has data on about 1 million consumers, including private medical histories. The records of consumers in the database who do not respond to DrKoop's opt-in request will be destroyed.


DrKoop announced in December that it would cease operations. The Web site is still functioning during the bankruptcy proceedings.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above