DoubleClick Starts Abacus France

Share this content:
DoubleClick Inc., New York, announced the formation yesterday of Abacus France, an offshoot of its U.S. catalog cooperative database, the Abacus Alliance.

Abacus France will offer acquisition modeling and retention modeling to its Alliance members. Each Abacus Alliance consists of participants who use the member transactional information managed as a cooperative database. It lets members improve their direct mail targeting and customer segmentation based on recent purchase activity across the database.

The division will be based in Lille and led by marketing professional and former president of the European section of the Syndicat National de la Communication Directe, Didier Farge.

DoubleClick's Abacus division operates the Abacus Alliances for catalog companies in the United States, the United Kingdom, Japan, Germany and Australia.


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above