DoubleClick Starts Abacus France

Share this content:
DoubleClick Inc., New York, announced the formation yesterday of Abacus France, an offshoot of its U.S. catalog cooperative database, the Abacus Alliance.


Abacus France will offer acquisition modeling and retention modeling to its Alliance members. Each Abacus Alliance consists of participants who use the member transactional information managed as a cooperative database. It lets members improve their direct mail targeting and customer segmentation based on recent purchase activity across the database.


The division will be based in Lille and led by marketing professional and former president of the European section of the Syndicat National de la Communication Directe, Didier Farge.


DoubleClick's Abacus division operates the Abacus Alliances for catalog companies in the United States, the United Kingdom, Japan, Germany and Australia.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here