DoubleClick Expands Abacus to New Zealand

Share this content:
DoubleClick Inc., New York, announced this week the formation of Abacus New Zealand, an offshoot of its U.S. catalog cooperative database, the Abacus Alliance.


Abacus New Zealand has signed 15 members, including DoubleDay and IMP. It will offer acquisition modeling and retention modeling to its Alliance members.


DoubleClick's Abacus division operates the Abacus Alliances for catalog companies in the United States, United Kingdom, Japan, Germany, Australia and France.


On April 25, DoubleClick said that it will be acquired for $1.1 billion by Hellman & Friedman, San Francisco, in a deal expected to close in the third quarter. JMI Equity, San Diego, a venture capital firm, also will invest in the company, but that amount was not disclosed.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above