DoubleClick Buys Database Firm

Share this content:
DoubleClick Inc., New York, announced its acquisition yesterday of CSC Advanced Database Solutions, a privately held data management solutions company. Financial details of the all-cash transaction were not made public.


CSC, founded in 1981, specializes in building, maintaining and providing access to customer marketing databases for the retail, catalog, financial services, nonprofit and publishing industries.


It has more than 100 employees and 100 customers, which will stay with the firm, DoubleClick said. More than 20 percent of CSC's customers were already customers of DoubleClick's technology or data products.


The acquisition lets DoubleClick extend expanded resources to the existing customers of both companies. It will continue to offer and build the data management solutions business as a standalone offering.


DoubleClick also said it would offer an integrated marketing solution consisting of Data Management Solutions, Abacus, Ensemble, DARTmail, DART, UnityMail, SiteAdvance and ChannelView sometime in the future.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above