Dotglu Grabs BMW North America CRM

Share this content:
BMW of North America LLC tapped Dotglu LLC, New York, as its new customer relationship management agency of record.


The appointment comes three months after the German automaker's Woodcliff Lake, NJ-based arm began a search for a CRM agency. Dotglu will work with GSD&M, the lead agency that recently won the BMW national brand and advertising account.


BMW tasked Dotglu to handle CRM and direct, database and interactive marketing for the North American subsidiary. The agency also will redesign the site at www.bmwusa.com.


Part of Canadian-owned MDC Partners, Dotglu handles accounts like Beech-Nut, Verizon, Gap Inc., Edward Jones, Citibank AAdvantage, Seiko, Mohegan Sun and Kao Brands' Jergens, Biore, Ban, John Frieda and Curel labels.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here