Don't let TSR changes affect your brand

Share this content:
Don't let TSR changes affect your brand
Don't let TSR changes affect your brand

The amended Telemarketer Sales Rule (TSR) from the Federal Trade Commission says that automated sales communications can be delivered only to recipients who have provided their "express written consent" to receive them. Having an existing business relationship will no longer be sufficient approval for organizations to attempt to sell goods or services via an automated phone call.

Developing a consumer communications preference strategy enables an organization to gain consumer opt-in for future communications and be acted upon by consenting customers, translating into more market share, revenue and profit. Organizations should adopt the following three steps to launching a communications preference management strategy to satisfy the new TSR: First, they should ask consumers how they want to be contacted, then develop a preference-based strategy. Then, they should learn consumers' preferences in advance to better-position the organization to have communications break through and be acted upon. Finally, once an organization determines its consumers' individual communication preferences, it can then secure their express written consent, and legally deliver relevant information to consumers who have expressed an interest in their goods or services.

Companies should ask themselves these questions as well: Do we have complete and updated contact information for our customers and prospects? How is it updated? What are our consumers' communications preferences and do these vary by situation? How do we track and update consumers' evolving communications preferences? Who can access this info?

Capturing this information is critical to building life-long, profitable customer relationships. Doing this will help maximize the percentage of consumers that can be reached legally and cost-effectively.


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above