Donnelley Marketing Introduces DQI3

Share this content:
Donnelley Marketing, an infoUSA company, Omaha, NE, this week introduced its DQI3, a database that integrates the Donnelley Marketing and infoUSA/Database America consumer files.

According to Donnelley Marketing -- the division of infoUSA that offers proprietary business and consumer information products, database marketing/enrichment services, analytical services and Internet marketing solutions -- the solution is the industry's largest, most accurate and comprehensive source of consumer demographic and lifestyle information. DQI3 contains approximately 225 million individuals and 100 million households.

"The integration of the Donnelley Marketing and infoUSA/Database America consumer files truly represents the synergies inherent in the two companies," said Susan Henricks, president and chief operating officer, Donnelley Marketing. "Our ability to quickly integrate the two files and bring DQI3 to market is a clear indication of our commitment of providing our clients and prospects with superior marketing solutions."

In addition, Donnelley Marketing announced it has implemented a new electronic customer relationship management application into the database -- called idUSA -- which assigns a unique identification number for each individual and household within DQI3. This numbering logic allows companies to track individuals as they change residence and cycle through life events. It enables Donnelley Marketing to record movement over time, providing valuable historical demographic and occupancy data.

Michael Morreale, executive vice president at Donnelley Marketing, said, "This powerful new tool provides clients with transactional updates, based on changes associated with each individual, household and address online, in real time. Using this code, clients are able to instantly integrate, update and understand data about their own customers and prospects."

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above