Donnelley Announces New Data Products

Share this content:
Donnelley Marketing, an infoUSA company, Omaha, NE, introduced two consumer targeting data products for direct marketers last week.


The first product, Consumer Spending Triggers, was made available July 5. It can identify patterns in the consumer life cycle allowing mailers to target prospects with a particular change in their life that may lead to increased spending, according to Donnelley.


Identifiable categories of Consumer Spending Triggers include marriage, birth, retirement and major income change.


The other new product, WealthFinder, will be available by July 15.


WealthFinder is a proprietary data product designed to rank the wealth of every DQI3 household in the United States. DQI3 is a database that integrates the Donnelley Marketing and infoUSA/Database America consumer files. It contains approximately 225 million individuals and 100 million households.


WealthFinder correlates attributes associated with wealth such as income, investment activity, philanthropic behavior, and other behavioral and lifestyle characteristics.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above