Dogs Get Fixed at DMB Conference

Share this content:
Marketers weren't the only ones walking the floor of the exhibit hall at the Direct Marketing to Business Conference, in Miami last week. A pug named Max was sent to be there to promote the new list-hygiene service unveiled last week by Dun & Bradstreet Inc., Murray Hill, NJ, and Acxiom Corp., Little Rock, AR.

The marketing campaign will tout the service, dubbed MaxMatch, and offer companies the opportunity to send 100 records to D&B, which will "fix" them at no charge.

"Our intentions are to create a lot of hype for this new product launch [and to generate] a lot of traffic to the D&B trade show booth," said Kristina Ziobro, marketing manager at Dun & Bradstreet.

D&B will feature dogs - courtesy of the Pug Rescue Association - at its booth at marketing trade shows during the next several months. The database company plans to have dog-enhanced booths at the DMDNY annual meeting in May and the National Center for Database Marketing Conference in July, according to Ziobro. A Flash demo at the booth - guided by Max - will show attendees how the MaxMatch process works.

MaxMatch matches customer files against Dun & Bradstreet's marketing database and then links unmatched files to Acxiom customer data integration and enhancement technology. The system is designed to augment existing customer information with business and consumer marketing data and provide continuous cleansing and updating services as well as identify and target prospects.

Advertising and marketing communications agency Hill, Holliday, Connors, Cosmopulos of Boston developed the campaign for the business information provider.

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above