DMM gets Hachette Filipacchi lists
Hachette Filipacchi Media has awarded its stable of lists to Infogroup subsidiary Direct Media Millard, effective January 1. The previous list manager was RMI.
HFM publications include Woman's Day, Elle and Car and Driver. The median age of readers is 44 and their average household income is $66,807. Seventy-five percent have made a purchase by mail or phone over the past year.
The six HFM publications have a combined universe of 4.3 million. Individual lists are available beginning at $110/M.