DMA revamps database marketing infrastructure with ARGI, Alterian

Share this content:

The Direct Marketing Association has revamped its database marketing infrastructure, moving to an integrated multichannel database marketing platform.

The DMA selected an Alterian-based solution from ARGI to provide the platform for its new membership and marketing communication efforts. Alterian is based in Chicago and ARGI is based in Montvale, NJ.

The new platform will allow New York-based DMA to rapidly plan, execute and analyze results from its membership marketing and communication efforts using both direct mail and e-mail.

Moreover, the DMA will have the ability to conduct its campaigns across multiple online and off-line channels, obtaining a more consistent customer view across multiple channels.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above