*DMA Names Rigano Executive Vice President

Share this content:
Frank A. Rigano was named executive vice president of operations and administration at the Direct Marketing Association yesterday.


Rigano, who spent the last 18 years with the American Management Association, will oversee the DMA's information systems and technology, human resources, marketing services, library and research services, Web-site strategy, professional training and other learning operations.


"He will help us improve existing services and will undoubtedly help us develop strategies to deal with the new business challenges many direct marketers find themselves facing," president/CEO H. Robert Wientzen said in a prepared statement about the newly created position.


While at the AMA, Rigano was responsible for revenue from the sale of most of its professional products. As senior vice president of business services, he introduced new products in the United States and internationally and pioneered the development of business-to-business database marketing.
Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here