*DMA Names Rigano Executive Vice President

Share this content:
Frank A. Rigano was named executive vice president of operations and administration at the Direct Marketing Association yesterday.


Rigano, who spent the last 18 years with the American Management Association, will oversee the DMA's information systems and technology, human resources, marketing services, library and research services, Web-site strategy, professional training and other learning operations.


"He will help us improve existing services and will undoubtedly help us develop strategies to deal with the new business challenges many direct marketers find themselves facing," president/CEO H. Robert Wientzen said in a prepared statement about the newly created position.


While at the AMA, Rigano was responsible for revenue from the sale of most of its professional products. As senior vice president of business services, he introduced new products in the United States and internationally and pioneered the development of business-to-business database marketing.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above