DMA Downsizes NCDM Frequency

Share this content:
The Direct Marketing Association said yesterday that it has done away with its Summer National Center for Database Marketing conference in favor of holding one national conference a year in the winter. Next month's NCDM is set for Dec. 12-14 at Walt Disney World Dolphin in Orlando, FL.


The move follows the DMA's decision last December to discontinue its annual net.marketing conference.


This summer's NCDM was in Chicago and competed with an ad:tech show there. Though the database industry has seen much growth in recent years, the summer conference has not.


The NCDM conference, which is put on by the DMA in conjunction with Primedia Business Exhibitions and Direct magazine, has been held twice annually for many years, but the marketplace dictated that one show was enough, according to the DMA.


"We can better service attendees and exhibitors by merging the two conferences," Anne Schaeffer, DMA senior vice president of education and events, said in a statement. "We can now focus our energies on growing the event to provide our customers with a better experience."


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here