DM News to Debut 'Hot List' E-Mail Broadcast Service
The paid service will consist of a daily e-mail transmission from DM News, sponsored by a list manager or owner and featuring a "Hot List" of the day. It will go out to a list of approximately 30,000 list brokers, agency execs and DM professionals selected from DM News' print circulation.
The service will be similar to that already offered by Direct Marketing Information Online (DMIO), which claims a distribution of approximately 4,000 recipients.
Courtenay said the "Hot List of the Day" service will begin on June 27, coinciding with the opening of the DM Days in New York conference. Interested list vendors should contact their DM News sales rep or promotion director Robert DiGioia at 212/925-7300, Ext. 274. His e-mail is email@example.com.