DM News Mines the List, Database Businesses

Share this content:
DM News' first Essential Guide to Lists, Database Marketing and Data Services is a must-read for anyone on the traditional side of direct marketing and especially for those on the interactive side to know the roots of one-to-one communications.


The list business, or even database marketing, is not easy to comprehend for those not in the know. And it is undergoing wrenching changes, what with technology, privacy, consumer choice and media fragmentation issues. We turned to chief executives and senior decision makers at the country's top marketing services firms to offer tips, how-to ideas and case studies.


List columnists discuss the basics, how to choose a list broker and manager, the individual merits of buying lists or renting, modeling, private use databases, youth marketing and source media objectivity. There are articles on privacy, agency cooperation with list firms, Hispanic lists and what's happening overseas.


Database topics include data quality, audience segmentation, event-triggered marketing, customer loyalty, lead management and customer migration versus retention.


This is one in a series of Essential Guides and magazines we produce. Next up is our sector-by-sector forecast called Outlook 2006, followed by Deliver, a print/production and fulfillment special supplement due in March. An Essential Guide on Interactive Marketing Technology is slated for April.


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here