DM News Mines the List, Database Businesses

Share this content:
DM News' first Essential Guide to Lists, Database Marketing and Data Services is a must-read for anyone on the traditional side of direct marketing and especially for those on the interactive side to know the roots of one-to-one communications.


The list business, or even database marketing, is not easy to comprehend for those not in the know. And it is undergoing wrenching changes, what with technology, privacy, consumer choice and media fragmentation issues. We turned to chief executives and senior decision makers at the country's top marketing services firms to offer tips, how-to ideas and case studies.


List columnists discuss the basics, how to choose a list broker and manager, the individual merits of buying lists or renting, modeling, private use databases, youth marketing and source media objectivity. There are articles on privacy, agency cooperation with list firms, Hispanic lists and what's happening overseas.


Database topics include data quality, audience segmentation, event-triggered marketing, customer loyalty, lead management and customer migration versus retention.


This is one in a series of Essential Guides and magazines we produce. Next up is our sector-by-sector forecast called Outlook 2006, followed by Deliver, a print/production and fulfillment special supplement due in March. An Essential Guide on Interactive Marketing Technology is slated for April.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above