DM News Aug. 14 Issue Available Online
The DM News Aug 14 issue is now available as a PDF file. Click the image or the link to download it. http://www.dmnews.com/cms/lib/6535.pdf
Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports.
A new report reveals the challenges with customer data and the steps marketers are taking to fix them.
There's nothing new about it. Think magazine subscription lists. But now it's been ramped-up and real-timed by programmatic platforms.