DM Hiring Plans Remain Strong

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The employment picture looks sunny for direct marketers this winter with nearly three out of four DM companies planning to add to staff, according to the latest job survey by Bernhart Associates Executive Search released yesterday.

"The numbers are holding steady at multi-year highs," said Jerry Bernhart, president, Bernhart Associates Executive Search, Owatonna, MN. "It appears 2006 is shaping up to be another good year for direct marketing job opportunities. I'm certainly seeing it on the recruitment side where business this month is off to a very strong start, just like it was last year at this time."

Among companies responding to the survey, 70 percent said they plan to add to staff in the first quarter while 6 percent plan cutbacks. Both figures are nearly identical with where they stood at the start of 2005. The percentage of companies reporting a hiring freeze fell to 7 percent, a record low.

The Bernhart Associates Quarterly Direct Marketing Employment Survey is in its fifth year and is published by the Direct Marketing Association's Statistical Fact Book.

A total of 134 DM companies responded to the survey, which was e-mailed to participants the first week of January.

"The new hire figure is down 10 percent from last quarter but the survey is not seasonably adjusted so that doesn't surprise me," Mr. Bernhart said. "The year-to-year comparisons are what we look at most, and since 2002 we have started each year with a higher level of new staffing, although this year we seem to have plateaued."

Sales positions were listed as the jobs that will be in highest demand this quarter followed by account management and analysts.

Melissa Campanelli covers postal news, CRM and database marketing for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting


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