DM Helps Drive Loans at First Mortgage
In the first quarter of its fiscal year, First Mortgage saw its net income jump 338 percent to $1.16 million and revenues increase 72 percent to $7.72 million.
Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports.
A new report reveals the challenges with customer data and the steps marketers are taking to fix them.
There's nothing new about it. Think magazine subscription lists. But now it's been ramped-up and real-timed by programmatic platforms.