DLJdirect Chooses Prime Response CRM

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Online brokerage firm DLJdirect, New York, yesterday chose Prime Response Inc.'s Prime@Vantage.com customer relationship management system for planning, executing and analyzing one-to-one marketing campaigns using offline and online channels.

Prime@Vantage.com will enable DLJdirect to develop marketing campaigns in real time, integrating customer touch points, such as direct mail, call centers, e-mail and the Internet.

These capabilities are important as the online brokerage industry is challenged to develop new ways to change prospects into clients and diminish customer churn.

According to the Cambridge, MA-based company, the implementation of Prime@Vantage.com will enable DLJdirect to maximize the value of its existing customer database and build new and profitable client relationships, while providing an immediate return on investment from individual marketing initiatives.

"Prime@Vantage will help us increase the efficiency and quality of our marketing and client communication efforts," said Glenn Tongue, President of DLJdirect.

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