Disney, Bank One and Visa Unveil New Credit Card

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The Walt Disney Co., Bank One and Visa unveiled a credit card yesterday that will let consumers earn Disney Dream Reward Dollars.


The card is called the Disney Visa Credit Card from Bank One. Disney Dream Reward Dollars can be redeemed toward theme park tickets, hotel rooms at Walt Disney World and Disneyland, Disney Cruise Line, U.S. Disney Stores, the Disney catalog and Disney Stores Online.


According to the companies, 100,000 people pre-registered for the card since Disney offered it to its most loyal customers last month through Web sites and other avenues.


A direct mail campaign and retail banking center promotions promoting the card began this week. Bank One will launch a national multi-million-dollar television and print advertising campaign beginning next week.


Features of the card include no annual fee, 1 percent or more back on card purchases in the form of Disney Dream Reward Dollars and no blackout dates when redeeming Disney Dream Reward Dollars.


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