DirectGroup Bertelsmann Acquires Zooba.com
Zooba.com is a free, subscription-based service that creates and delivers e-mails with personalized content based on an individual's designation of topics. Subscribers can choose from 48 topics and receive concise, weekly e-mails and product recommendations targeted to their interests. Zooba has 2.5 million members accounting for 6 million subscriptions.
In addition to its core service, Zooba.com can provide each of its partners with a custom content channel, or e-mails personalized to fit the brand image of the partner, in order to drive sales, acquire new customers and retain existing ones.