Direct Media Wins AMA Business
The AMA previously had its own private database for prospect mailings, but now will use the DMI Data Warehouse for prospecting. The DMI Data Warehouse contains 980 lists and 92 million records.
DMI brokers Carolyn Woodruff, Claire Carpenter and Dan Harding will lead the AMA team within Direct Media.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters