Direct Media Offers Redcats Modeling Program

Share this content:
Direct Media Inc., Greenwich, CT, said yesterday that modeling is now available on the Redcats USA Master File, which includes its nine catalog titles.


The Redcats USA Master File has 5.7 million last-12-month buyers from the Chadwicks of Boston, Lane Bryant, Roamans, Jessica London, Lerner, Brylane Home, Brylane Kitchen, Brylane Home Wishes and King Size catalogs.


The modeling program offers good-customer match and regression analysis models using selected INFOBASE and Redcats house variables as predictors to create the models.


For good-customer match models, mailers must provide a 100,000-name sample of their best house file customers. Regression models require a marketer to mail a quantity of Redcats names that is significant enough to produce at least 1,000 net paid responses. Responders and non-responders from the mailing are sent to Redcats and analyzed against Redcats data to create a unique model.


Model build fees are $2,500 flat with a 25,000-name free test. Scoring is an additional $20/M.


The Redcats USA Master File is 79 percent female and has a $95 average unit of sale. Selections on the database include recency, geography and age. Base price is $110/M.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here