Direct Media, MarketModels Team on Web Co-Registration

Share this content:
Direct Media Inc., Greenwich, CT, announced a partnership yesterday with the CoReg360 division of MarketModels Inc. to offer co-registration services to its list management clients.


The CoReg360 lead generation service lets Web site operators gain revenue by presenting its Web buyers, registrants or subscribers with the chance to opt in to third-party advertisers for more information about products or services.


Web site owners can reject any ads that they don't want shown on their sites.


A MarketModels executive likened the service to the insert media model.


"This is really no different than being a package insert program for the Internet," said Pat Sabatino, vice president, business development at MarketModels, Wickford, RI. "Instead of a 6x9 envelope with special offers, you are getting an e-envelope, if you will, of six to eight offers that you can opt in to if interested in more information."


If the consumer opts in, the advertiser gets the lead data such as name, e-mail address and telephone number depending upon which data the marketer requested. Pricing depends on how many leads are opted in and what data elements the advertiser wants. Data also can be appended to the leads on the back end for an additional cost.


All data are validated in real time before being sent to advertisers.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above