Direct Media, MarketModels Team on Web Co-Registration

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Direct Media Inc., Greenwich, CT, announced a partnership yesterday with the CoReg360 division of MarketModels Inc. to offer co-registration services to its list management clients.

The CoReg360 lead generation service lets Web site operators gain revenue by presenting its Web buyers, registrants or subscribers with the chance to opt in to third-party advertisers for more information about products or services.

Web site owners can reject any ads that they don't want shown on their sites.

A MarketModels executive likened the service to the insert media model.

"This is really no different than being a package insert program for the Internet," said Pat Sabatino, vice president, business development at MarketModels, Wickford, RI. "Instead of a 6x9 envelope with special offers, you are getting an e-envelope, if you will, of six to eight offers that you can opt in to if interested in more information."

If the consumer opts in, the advertiser gets the lead data such as name, e-mail address and telephone number depending upon which data the marketer requested. Pricing depends on how many leads are opted in and what data elements the advertiser wants. Data also can be appended to the leads on the back end for an additional cost.

All data are validated in real time before being sent to advertisers.


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