Direct marketing provides bright spot in Harte-Hanks' Q3 results

Share this content:

Direct marketing company Harte-Hanks Inc. reported that operating revenue for the three months ended September 30 declined 2.7% for a total of $286.7 million. Net income dropped during the same period by 20.9% for a total of $21.9 million. Diluted earnings per share dropped 14.3% to $0.35 per share.

During the nine-month period ended September 30, the company's revenues were down 1.3% for a total of $859.9 million. Diluted earnings per share during the same period were $0.87 compared to $1 for the 2006 nine-month period.

The company's direct marketing revenue was up 4.1% during the third quarter. The direct marketing segment incurred approximately $1.6 million in restructuring costs in connection with flattening the organization to make it more efficient and bringing sales, marketing and operations closer to customers.

The company's Shoppers division continued its negative performance, with revenue down 12.6%.

"We continue to face a difficult revenue environment, primarily attributable to the condition of the real estate and associated financing markets in the California and Florida geographies in which we operate," Dean Blythe, president and CFO at Harte-Hanks, said in a statement about the Shoppers performance.

In September, Harte-Hanks, San Antonio, TX, implemented an internal restructuring to streamline the company's Shoppers segment from six operating units into three: the California PennySaver unit, the Florida Flyer unit and the Shopper digital unit.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above