Direct Impact launches DirectView service

Share this content:

ORLANDO, FL -- Direct marketing firm Direct Impact has launched a data mining and modeling service that enables marketers to identify sales opportunities and cost-effectively grow revenue.

Direct Impact LLC, Austin, TX, made the announcement at the 2006 National Center for Database Marketing Conference, which took place at the Caribe Royale Orlando Resort and Convention Center here this week.

The service, DirectView, was developed by the same marketers who built and launched Dell Computer Corp.'s catalog and direct marketing programs. It creates a full-scope picture of a customer's past and potential value. At its foundation is Direct Impact's Scoring System, which enables clients to understand the interaction of marketing activities and identify where their greatest sales opportunities exist. C.O.R.E. was originally developed for Dell in the 1990s.

Using a company's historical customer and transaction data, DirectView calibrates the potential market opportunity and the company's potential share of that projected future revenue. It then clusters the database based on that value.

In addition, DirectView overlays product purchases and types, sales channels, order values, buying timelines and any additional relevant information. By viewing traditional profile information in conjunction with share of wallet and customers' unrealized potential, DirectView gives marketers a roadmap for growing revenue.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here