Direct Group buys Enterprise Marketing Solutions

Share this content:

Direct marketing services provider Direct Group has acquired Enterprise Marketing Solutions Inc., a database marketing company that provides statistical modeling and analytics, data management, hosted database solutions and e-mail programs for the direct marketing industry.

The addition complements Pennington, NJ-based Direct Group's capabilities as a multi-channel marketing solutions provider offering clients a fully integrated approach to direct marketing.

"This is a strategic acquisition for Direct Group in that it enables us to deliver sophisticated data management, analytics solutions and vital and actionable insights as part of our service offerings," said Don McKenzie, president/CEO of Direct Group. "Clients of both companies stand to benefit from the expanded options now available to them, as well as increased ROI for their direct marketing campaigns."

Based in Piscataway, N.J., EMSi creates tailored marketing solutions for customers in the insurance, telecommunications, cable and security industries. The company's core services are based on a model called "Marketing 3-D," which offers clients access to the latest tools and services focused on data, decisions and delivery.

These three key service areas encompass sophisticated data sourcing, mining and management; consumer insights, targeting and modeling; database hosting, management, fulfillment and results measurement. Programs include direct-to-consumer and business marketing campaigns that use multiple channels of delivery (direct mail, e-mail, teleservices and others).

The EMSi staff and facility will remain in operation at the current location. Its two principals, Ken Palma and Mike Brown, will join the Direct Group executive management team.

As part of the integration of EMSi into Direct Group, Matt Graham, vice

president of fulfillment services and CTO, will assume responsibility for all systems, technology and database and response management for the company.

Previously, Mr. Graham was responsible for managing the database and technology operation at Transcontinental Direct U.S.A. That team ensured the full integration of database services into the company's offerings and did so over a multi-plant platform.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above