Dimac, BIGresearch Team on Customer Surveys

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Dimac Marketing Partners Inc., a direct response marketing services firm, is joining forces with BIGresearch to provide a marketplace intelligence service to enable retailers, manufacturers and consumer products companies to better observe the buying habits and attitudes of loyal customers.

Through its MBS and DMW businesses, Dimac will provide clients a range of direct response marketing services or a customized combination to meet their needs based on insights from BIGresearch's community of more than 60 million subscribers. Along with making available detailed reports of the survey results, Dimac's direct marketing experts will provide in-depth analyses and actionable recommendations.

For example, based on a client's needs, Dimac, New York, can build on the information from BIGresearch, Worthington, OH, to design customized surveys that let a company gather further information on its customers, competitors and potential customers. Then, Dimac can help clients create new marketing strategies or modify current ones, implement them and execute a marketing campaign.

One of the first offerings from Dimac's partnership with BIGresearch will be insights from more than 42,000 consumers surveyed in BIGresearch's Consumer Power Study, designed to help retailers, manufacturers, financial institutions and automakers track and forecast consumer preferences. Results include national and regional analyses of clothing, electronics, home improvement and department stores including Sears, J.C. Penney Co., Wal-Mart, Target, Kmart, Kohl's and Old Navy, plus automakers such as GM, Ford, DaimlerChrysler and Honda.

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