Digitaria to Receive WebSideStory HBX Certification

Share this content:

Digital marketing and technology firm Digitaria  today becomes the first vendor to be HBX-certified by WebSideStory, a Web analytics and digital marketing applications provider.

The certification program provides Digitaria, San Diego, with expanded optimization and analytics information to better measure clients' cross-marketing tactics.

"Our clients really need what I call a 360 [-degree] perspective on who their online users are," said Daniel Khabie, CEO of Digitaria.

Digitaria plans to leverage HBX to integrate information about customers across Web-based initiatives like e-mail, Web sites and offline drives to sites. It tracks customer response to trends and allows the company to better consult its clients on effective Web use.

Also, Digitaria implements software to align and integrate information and provides consulting reports based on that information.

The immediate benefit is to the joint clients of the Digitaria and WebSideStory. Due to the certification, Digitaria has specific access to data collected by WebSideStory and can run analytics on how to better merchandise a site. Digitaria is in the process of engaging other analytic firms to pursue certification or other alliance programs.

Overall, Mr. Khabie said the move helps customers better account for their online spending and understand their own customers' needs.

"We are allowing our customers to get valuable data about their customers," he said.
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here