DigiMine Offers Wireless Analytics

Share this content:
DigiMine Inc., Bellevue, WA, is expected to announce today that it has parlayed its Internet analytics services into a package for wireless marketers.


The hosted service reveals the number of people who view a piece of wireless content by week, day or hour. Statistics such as page views and average duration per visitor are also available.


Users can view which portion of their audience reads stock reports, horoscopes, sports or other content categories. The audience can be broken down by geography.


The reports can detail how often wireless users read e-mail messages from a marketer. They also can detail the type of wireless device being used, such as Nokia, Motorola or Ericsson.


DigiMine will store the data and segment it according to clients' marketing needs.


The wireless application is a spinoff of the company's Web analytics package, said Nick Besbeas, vice president and co-founder of DigiMine. Besbeas said the wireless consumer data can be used in e-mail, Web or direct mail marketing efforts.


"We've married various data sources and given clients a unified view of their world," he said. "They can get a read on the performance of not only their e-mail or online campaigns, but their offline campaigns [too]."


Marketers can expect to spend at least $20,000 to start using the service.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here